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The Original Boob Box

The Original Boob Box

We experienced the unexpected.

As a small business owner who works tirelessly to create and build a brand, you never think that someone, somewhere could use your brand’s assets. Until it happens, and the fire starts to burn rapidly.

Lounge Underwear, a well-known company specializing in bras and underwear, decided to run a pop-up initiative that travels to universities in the UK to raise awareness for and educate students on breast cancer. Advocating for women’s health? We’re absolutely here for it.

Unfortunately for us, they’ve run the campaign under our name – Boob Box – and the logo they have displayed on the pop-up container is strikingly similar to ours.


The Difference Between the Lounge Underwear Initiative and Boob Box As You Know It


People were becoming confused. We were being tagged in posts and stories on Instagram, and our website traffic skewed heavily towards the UK. We were shocked, confused and frustrated.

After trying to communicate with the Lounge team to simply make them aware of the business we’ve built here in the states, we finally got through. With help from our community on Instagram, they saw us. They heard us. And they took time to get back to us.

There was no malice intended in the creation of the Lounge x Boob Box pop-up movement, and their email was fully apologetic to the situation. They’ve let us know that the pop-up will travel only for the month of October 2022 to celebrate and embrace Breast Cancer Awareness Month.

While it’s disheartening to see a large corporation take your business name and run with it, no ill-will remains. We’ve made peace with it – and some good is coming out of this misunderstanding.

If you’re from the UK and have found yourself scrolling the (original) Boob Box website, we see you! Thank you for being here! Unfortunately at this time, we do not have the capacity to offer international shipments. Hopefully the day will come in the future of Boob Box.

If you’ve been along for the ride with us through this whole situation, we appreciate your support and love. Without you, we wouldn’t be here.

To the Lounge team, thank you for listening to us. For making us feel valid and seen. We appreciate your work to correct this in a timely manner.

The future of Boob Box does not waver. We will be here as long as time allows. We cannot wait to support YOU on your breastfeeding journey!

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